![]() ![]() Click here to subscribe and watch our documentaries, explainers and features. ![]() "These two women have made India proud with their heart-warming showcase of the beauty and importance of wildlife conservation," he tweeted.īBC News India is now on YouTube. MP and senior leader of the opposition Congress party Rahul Gandhi congratulated Ms Gonsalves and Ms Monga. Prime Minister Narendra Modi said the film "wonderfully highlights the importance of sustainable development and living in harmony with nature". The Oscar for the heart-warming story is being celebrated by many Indians who have taken to twitter to praise the documentary. Reacting to the Oscar win, Bomman told BBC Tamil that though they were happy about the award, "we are sad that Raghu is not with us now". In one scene, baby elephant Ammu wipes away Bellie's tears when she breaks down over Raghu's separation.īomman and Bellie develop a close bond with Raghu the elephant The documentary is permeated with moving scenes that capture the love and devotion the elephants and their human caretakers have for each other. The couple are heartbroken and miss Raghu deeply. When Raghu reaches adolescence, the state's forest department takes him away and places him with another caretaker who is more experienced in handling elephants in this life stage. Once they begin living together as a family, the humans and animals forge a close bond. The couple belong to the Kattunayakan community, a tribal group that has been protecting the forest for generations. Later, Belli is also given the responsibility to care for Ammu, a female elephant calf. Shot in the Theppakadu Elephant Camp inside the Mudumulai Tiger Reserve in the southern state of Tamil Nadu, The Elephant Whisperers follows Bomman and Bellie as they care for Raghu, an injured baby elephant who gets separated from his herd. Singapore is on the agenda as well,” he said.The Elephant Whisperers won an Oscar for the best documentary short film Readers spend at least eight seconds per story,” he said.īut where will Inshorts go? “Maybe the US by the end of this year. “Inshorts has about 120 stories uploaded by editors everyday and out of which 80 are read every day. The company does compete with Flipboard but Iqubal insists that the US-based company relies on a slick UI and has no aggregation. “There are not many companies who do what we do,” he said. The company, however, does have international plans. He refused to rule out that Inshorts may go behind a paywall but “it is not something we will consider right now”. Iqubal acknowledges that as a problem and has kept his options open. The conversion is very little,” said the co-founder of a website whose primary source of revenue is lead generation. “We have had arguments with these e-commerce companies plenty of times when we show them cookies and data which says we helped them discover their products. But lead generation has failed as a concept in e-commerce where the buyer may not convert the same day but another day. It is a model, which, he said could be used to send users to e-commerce websites too. So, for every click to the website Inshorts is given a commission. “We have entered into an agreement with a few media houses where we send traffic to them,” he said. ![]() “The shares and hits blew us away,” he said.īut this is not the only way Inshorts plans to monetize its popularity. He explained that the Zomato campaign was simple, it just said a South Delhi establishment was the most popular restaurant in NCR. “But our branded content has started to work. It is pushed below a popular story, so readers discover it by themselves just like a regular ad. Branded content isn’t typically tweeted out or shared on Facebook. We just want to give our readers a snapshot and while they are getting that, we show them branded content,” he added.īranded content, however, has not been able to generate traction on the other platforms it has been tried on. The company, which raised $24 million from two rounds of fund raising, both led by Tiger Global, says it may may have found a way to make money. My users are those who don’t track news but want to take a look once a day,” said Iqubal. “The readers who get their news from a curated feed on Twitter are not my users. The brief length of content with a link to the original story means it does end up competing with Twitter. Welcome to InShort World News Our channel brings you the latest global headlines, covering everything from breaking news to politics, business, technology, entertainment, and more. So, how does it define itself? Journalism 101 will tell you every simple news story needs a what, where, why, when and a how. Inshorts, with its 3 million downloads, doesn’t want to match those platforms. But readers now get their news from Twitter and Facebook, while all traditional forms of news have started to take a hit. For Azhar Iqubal, co-founder of Inshorts, a news app set up three years ago, the business is very simple: create a buzz and get readers to spend five minutes on it.įive minutes is what every news company has been hoping the reader spends on any portal. ![]()
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